Free Tool

UTM Builder

Fill in your source, medium, and campaign to generate a UTM-tagged URL. Shorten it right here once it is ready.

Original URL

Source (utm_source)

Medium (utm_medium)

Campaign (utm_campaign)

Term (utm_term)

Content (utm_content)

Generated URL

Fill in the original URL and the required fields (source, medium, campaign) to see it here.

What are UTM parameters

UTM parameters are tracking values appended to a URL so tools like Google Analytics can tell which channel or campaign a visitor came from.

What each field means

utm_source is where the traffic starts (Instagram, a newsletter), utm_medium is the channel type (social, email, cpc), and utm_campaign names the campaign. utm_term and utm_content are optional, for distinguishing keywords or ad creative.

Why pair it with a short link

URLs with UTM parameters get long and unwieldy for social posts or print. Shortening it keeps the link tidy, and Linkpado tracks the clicks on top of your analytics tool.