Blog
Blog
Guides and notes on getting more out of URL shortening, QR codes, and link analytics.
What is URL shortening and how does it work?
How a long address becomes a short link, how short codes are generated, and why shortening services use a 302 redirect instead of a 301.
Read more →Campaign tracking with UTM parameters and short links
What UTM parameters are and how to add them, and how to wrap an ugly UTM-laden address in a short link to track campaign performance cleanly.
Read more →How to read link click analytics
What visit counts, referrers, and device and region data each mean, and how to interpret the values that show up as "unknown."
Read more →Using QR codes together with short links
Turning a short link into a QR code bridges offline and online. Here are the mistakes people make when printing QR codes, and how to count the scans.
Read more →Avoiding phishing and spam links, and the approved-domain policy
Why short links get abused for phishing, how a person clicking can reduce the risk, and why linkpado only shortens approved domains.
Read more →